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Together We Can Turn Black Friday… BRITE.

Why Brite Friday?

We invite individuals across the globe to participate in our biggest event of the year, Brite Friday, to kick off the Christmas season to illuminate a feeling of hope and a ignite a spark of curiosity within the hearts of the lost.  It’s a great day to shine a light when so many people can loose sight of the true “reason for the season”.

Participating in Brite Friday is easy! We encourage as many people as possible to wear their Luke2Project shirt the day after Thanksgiving. Wearing a Luke2Project shirt helps start Christ-centered conversations with those around you. Remember that seeds are not always planted through verbal conversations, but can be as simple as someone seeing your shirt or hearing your enthusiasm shared with another.  We pray that our combined efforts on Brite Friday will help shift the focus back to what truly matters- spreading hope and love through a relationship with Jesus.

When is Brite Friday?

Brite Friday takes place annually the day after Thanksgiving (Black Friday).

How Can You Get Involved?

Wear Your Faith

Luke2 offers a variety of products on our online store. Churches, schools and other organizations can place bulk orders for Luke2Project gear by early October.

Plan an Event

It’s as simple as wearing your Luke2Project shirt on Brite Friday and inviting others do the same! Use one of our pre-made templates to engage your friends and family.

Share Your Faith

Brite Friday is just the beginning! You can start Christ-centered conversations every day of the year by simply wearing a Luke2 shirt. Share your faith on social media to @luke2_project and use #BriteFriday.

The heart behind BRITE Friday

(this can also be used as a devotional for your group or campaign)

Christmas truly is one of the most wonderful times of the year. For many, there are warm parties, cozy homes, fond traditions to celebrate, and gifts to be shared. It’s a joyous time of celebration.

However, sometimes we get lost in the season and forget the true reason for celebration. The “reason for the season” is supposed to be Jesus, not gifts, not parties, and not watching the big game.

Of course, having celebrations, attending parties, and watching the big game are not wrong. It’s just that the meaning of Christmas is supposed to be the recognition and appreciation of the birth of the one who loves us and died in our place.

Black Friday might seem like a harmless holiday to kick off the Christmas-buying season, but its undertones go against what God wants for us. The Christ of Christmas puts to death the greed and consumerism that so easily entangles us this time of year.

Black Friday shopping doesn’t have to be all about greed and consumerism. It doesn’t have to be about excessive spending and fights with people over the last flat screen television. It can be a time for Christians to live differently than the world around them—to be in the world and not of it. And on a day that is so often overshadowed by the sins that so easily entangle all of us, that could be good news this holiday season.

On Black Friday, we should continue our Thanksgiving in the sense of truly giving thanks to God for the possessions we already have, not to mention the families, relationships, and all of the other blessings we continually enjoy in our lives. The commencement of the Christmas shopping season overshadows the commencement of a far quieter season.


Find a Luke2 event near you or contact us today to learn how you can host an event in your community.

Upcoming Events


There are many ways to join us on our mission to plant seeds in the hearts of the lost and spread the true meaning of Christmas.

Get Involved