It’s a great day to shine a light when so many are hyper-focused on consumerism, watching the ‘big game,’ and overspending on their credit cards. Brite Friday is our biggest one-day event which we hope will call attention to the true meaning of Christmas when our culture puts such an emphasis on commercialism.
Our goal on Brite Friday is to encourage as many people as possible to wear their Luke2Project shirt at the most popular public square closest to their church – such as a plaza, shopping mall, superstore, etc. Hopefully, by wearing a Luke2Project shirt, it will help spark conversations with people while promoting the true reason for the season. We pray that our combined efforts on Brite Friday will help shift the focus from consumerism to Christ.